One career to another

I have to admit I’ve never been loyal to my chosen degree, i.e. Industrial Engineering. Well, I guess I just lived up to what IEs are known for (or what other engineering majors would teasingly call us), that we are ‘Jack-of-all-trade, Expert of nothing.’ I don’t agree though on the ‘expert of nothing’ part because IEs have proven over the years how they can implement significant changes in the company, not to mention lead it and be part of the top management.

In my case, in a span of 9 years I’ve been into Warehouse Management, Systems Analysis and Implementation, Risk Management and Internal Audit. I must say that each requires totally different set of skills and knowledge. But among all these, Financial Audit has been my waterloo. Whenever I hear the words chart of accounts, journal entry, general ledger and so on, my mind would literally shut down. Surprisingly though, it didn’t stop me from getting a Financial Audit engagement and an Internal Audit Certification.

This time, after 3 years of much thinking, I finally accepted the fact that I have to say goodbye to all those previously acquired knowledge, skills and experience and start learning about internet marketing. Although I’ve always been into Information Technology, I realized that internet marketing is really something else. It’s nosebleed for me every time I hear or read about Search Engine Optimization and all those stuff. I practically do SEO without understanding it. BUT… just like financial audit, I am hopeful that I’ll be able to turn this liability into an asset. (See, I am even using accounting words this time) And I hope I can be confident with SEO and Pay Per Click (PPC) in no time.